For triathlon coaches who want to grow the sport, and their roster.
Everything you need to host an inclusive indoor triathlon to grow your coaching business.
Partner with a local facility, bring new athletes into the sport and become the coach who makes triathlon feel possible, with a step-by-step plan you can make your own.
Enrollment for Forward Is A Pace Indoor Timed Triathlon For Coaches is currently closed. Join the waitlist to be first in line when doors open.
Sound Familiar?
Whether you're building your roster or growing it, the future triathletes aren't at the races yet.
The best way to show your value is to provide it.
The Forward Is A Pace Indoor Timed Triathlon takes place in a controlled environment. Athletes swim in a pool, ride a stationary bike and walk or run on a track or treadmill, all at a local facility. Athletes go as far as they can in a given time. There are no placements. No one feels left behind.
Swim
Bike
Run
First-timers race beside seasoned athletes, and everyone finishes proud. For you, it’s a live demonstration of how you coach. The facility sees you run a safe, joyful event for its members. New athletes meet you, train with you and cross a finish line with you cheering. When they ask, “Do you coach?”, you’ve already earned their trust.
Participation is proof. That's why we choose proof over podiums.
My Story
Five years in, I caught a tailwind that boosted my business.
I hosted my first indoor triathlon at the YMCA for free. It wasn’t the plan. But it gave me something a paycheck couldn’t: proof, credibility and a relationship with the facility.
Within 6 months, I was running the Y’s Masters swim program and teaching lessons. I had 5 new swim clients, 2 new team members and a contract to write a custom training plan.
Read the full story in Chapter 10 of my new book, Backwards Is a Pace
What You Get
I've already mapped out the steps. You make it your own.
Choose Your Pace
Start with one facility and one conversation, or build a shortlist and send a formal pitch. Forward is a pace, and you pick the one that fits you and your business.
Think of it like the training plans we write for our athletes. Forward Is A Pace Indoor Timed Triathlon For Coaches walks you through:
- Identifying and working with the right facility
- Creating a realistic timeline from planning through event day
- Structuring the swim, bike and run portions of the event
- Creating an inclusive experience for athletes with different abilities and experience levels
- Determining equipment, space and logistical needs
- Planning registration and athlete communication
- Organizing volunteers and event-day support
- Building Forward Is A Pace into your existing coaching business and services
- Using the event as an accessible way for new athletes to experience your coaching and community
- Using the event as an accessible way for new athletes to experience your coaching and community
- Creating opportunities for participants to stay connected and decide what comes next
- Marketing for the big day and beyond
Plus ready-to-use templates, graphics and race day documents, all ready for your branding.
The Investment
An investment in your business that keeps paying forward.
Forward Is A Pace Indoor Timed Triathlon For Coaches isn’t a template pack you’ll download and forget. It’s a proven event you can run this season and every season after, with your branding and your community.
Ask yourself what one new athlete is worth to your business over a season. If one or two finishers join your team or start private coaching, it can pay for itself. And the relationships with the facility, the athletes and your community keep growing long after race day.
See It Live
Come see what your event could look like.
- November 8, 2026 |Old Colony YMCA, Stoughton, MA
When you host, your event is listed here and in the Team B*REAL newsletter.
Featured on AP News
“I loved how accessible and approachable this triathlon was. The timed format let me go at my own pace, and doing it alongside my friends made it even more fun and motivating.” ~ Andrea, Falconer NY
Join The Waitlist
Your future athletes are already training down the road.
Whether you’re building your first roster or growing a team you love, one event can introduce you to the people who are ready to become triathletes. Join the waitlist, and I’ll let you know as soon as doors open.
Questions? Email ForwardIsAPaceTriathlon@adinaoneill.com
Meet Your Coach
Adina O’Neill is the founder and Head Joy Coach of Team B*REAL and the author of Forward Is a Pace and Backwards Is a Pace. She created the Forward Is A Pace Indoor Timed Triathlon to give people who feel overlooked or intimidated a place to start.
Then she turned what she learned into a coaching plan for coaches, so you can bring an inclusive triathlon to your community without starting from scratch.